The definition: “elements that are not perceptibly different from each other, but the extremes are quite distinct”. I wanted to create a unique logo and brand for the client based on this. I came up with a simple geometric brain (with the brain having distinctive parts that work differently from one another).
I was challenged to clearly portray a four-dimensional ontology.
A distinguished representation of a users historical banking data, on a timeline.
I had to do extensive user research, wireframes / concepts and designs working closely with my users / stakeholders (design thinking workshops / planning) to create a sophisticated conceptual design by communicating the overarching idea of simplicity through typography, iconography and shapes.